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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Organizations that use analytics might think the arrival of big data is no big deal – but they’re in for a surprise. Unlike analytics, big data requires new technologies and management approaches to facilitate fast, continuous decision making.
However, when adequately prepared big data can optimize operations and support development of new products and services.
Explore this informative paper featuring Thomas Davenport, who discusses how:
- Big data has several characteristics that distinguish it from analytics
- Availability of information and willingness to use it both influence how industries and functions leverage big data
- Big data can support many business applications, but organizations must develop a prospecting plan
- And more