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Magic Quadrant for Multichannel Campaign Management - May 2014
Today, multichannel campaign management (MCCM) is imperative for success as it enables companies to define, orchestrate, and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as: websites, mobile, social, direct mail, call centers, and email.
So as you make your decision on the appropriate MCCM vendor, how can you figure out which one is right for you—without the headaches?
The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.