Smarter Analytics: Predict your Customer's Next Best Action

Smarter Analytics: Predict your Customer's Next Best Action

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Predicting a customer’s next move isn’t easy – and many businesses are wondering what they can do to increase a customer’s lifetime value.

To make matters worse, customer expectations are more demanding than ever, and organizations are scrambling to provide the custom offerings and top-notch service and delivery at a competitive price that so many customers want.

Watch this informative video to find out how you can maximize the value of customer relationships with help from an analytics tool, and:

  • Increase customer profitability and loyalty
  • Improve service delivery
  • Increase upsell, cross sell acquisition and retention
  • And more 
Vendor:
IBM
Premiered:
30 Sep 2012
Language:
English
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