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Solving Challenges with Big Data & Analytics - Retail Industry
An established retailer knew they were struggling to reach the younger generation, so they turned to IBM for help.
Conquering social media networks such as Facebook and Twitter was first on the to-do list, and the combination of social media analytics, predictive analytics and big data was the key to doing just that.
Watch this brief video to find out how the retailer utilizes these technologies to stay on top of emerging trends, and better connect with younger customers.