Using Powerful WCM to Manage the Customer Experience

Using Powerful WCM to Manage the Customer Experience

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As many organizations already know, customer experience management (CEM) is not easy, and it’s even more difficult to do it well. What’s the number 1 trouble maker for businesses trying to improve CEM?

Web content management is where most organizations struggle, which is why focusing on web presence is key to optimizing CEM.

Access this e-guide now to find out what the experts, including Geoffrey Bock, have to say about web content being the power behind managing the customer experience. Inside, get additional insights into:

  • 3 rules of WCM for CEM
  • Paths diverge on delivering content
  • Tips for getting started
  • And more
Vendor:
e-Spirit AG
Posted:
26 Jun 2014
Published:
26 Jun 2014
Format:
PDF
Length:
16 Page(s)
Type:
eGuide
Language:
English
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