This resource is no longer available
Using Powerful WCM to Manage the Customer Experience
As many organizations already know, customer experience management (CEM) is not easy, and it’s even more difficult to do it well. What’s the number 1 trouble maker for businesses trying to improve CEM?
Web content management is where most organizations struggle, which is why focusing on web presence is key to optimizing CEM.
Access this e-guide now to find out what the experts, including Geoffrey Bock, have to say about web content being the power behind managing the customer experience. Inside, get additional insights into:
- 3 rules of WCM for CEM
- Paths diverge on delivering content
- Tips for getting started
- And more