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Content Finds the Customer: The Third of Five Truths for Tomorrow’s Marketer
Content volume isn’t what’s important– it’s creating the right content for the right audience which really matters. Your customers are constantly bombarded with marketing messages from every direction, so ensuring your content is targeted to the right viewer is of the upmost importance.
Not sure if you’re on the right path?
Read this valuable white paper now to find out what kinds of questions you should ask your team to make sure you’re creating the right content for the appropriate audience, such as:
- Are we targeting our social efforts in areas where content is discovered most?
- How do we engage with our customers in real-time?
- And more