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Case Study: A CRM Solution Improves Collaboration, Services and Revenue

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Managing sales, services, and marketing through separate applications with no integration between them leads to poor collaboration between teams as well as a longer sales cycle and higher cost for sales. For one organization, this approach was no longer viable.

Access this case study to learn how a leading Indian publisher deployed a new CRM solution. This approach allowed them to track their sales lifecycle from lead to billing, empowering management to make better decisions.

Read more to learn how this approach also delivered:

  • Enhanced customer service and satisfaction
  • Increased revenue and efficiency
  • Improved collaboration between sales and marketing
  • And more!
Vendor:
Microsoft India
Posted:
17 Jun 2014
Published
31 May 2013
Format:
PDF
Length:
5 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.