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Is It Fraud or New Behavior?
When a customer is constantly being bombarded by banks that are “simply checking for fraudulent activity,” nothing will annoy them quite like that. Unless that customer is one of the lucky ones that has their card deactivated even before they’re notified—then be rest-assured that they’ll be looking for a new bank in the near future.
So how can you as a financial institution avoid premature fraud warnings?
The following white paper explores how banks can use a new form of analytics to help reduce false positives and ultimately deliver the experience a customer demands in today’s marketplace.