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FICO® Analytic Cloud: What is a Decision Management Solution?
Today, customer data is more widely available than ever, but leveraging that data to drive smarter business decisions requires innovative thinking. Companies are harnessing Big Data to improve customer relationships – for instance, online retailers can offer accessories that go with a product just purchased by the customer.
With all of this data, how can you make decisions that make sense for both the customer and the company?
This short video addresses a decision management solution that uses Big Data analytics to develop successful customer centric strategies in the face of constantly changing consumer habits. Learn who to target, what and when to offer, and how best to communicate to build a lasting customer relationship.