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Home-Shopping Network Gets Closer to Customers with Real-Time Insights
For a leading home-shopping network based in Germany, remaining up to date on customer buying patterns and behaviors is of the upmost importance. However, this is easier said than done because the organization measures its business in milliseconds.
How does the company remain current on buying trends, and respond to them in real-time?
Access this informative case study now to find out how in-memory computing and predictive analytics tools have helped this home-shopping network offer a personalized experience and solve costly issues in real-time, while giving them the added ability to:
- Provide marketers with do-it-yourself tools to reduce IT overhead
- Maintain a consistent customer experience across channels
- And more