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Worldwide Application-to-Peer SMS Markets: An Analysis
Businesses today need to reach customers where they are -- and where are they most of the time? They're on their mobile phones. While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing?
This comprehensive research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years. Consult this resource to discover:
- Revenue from mobile messaging services
- SMS vs. Over-the-top (OTT) messaging apps
- Use cases and benefits of A2P SMS
- And much more