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CRM in the World of Buyer 2.0 - Professional selling has never been more challenging
The sales environment is faster paced and more complex than ever before. You need to be more adaptive and agile when responding to buyers who have unbounded access to information. These increased demands require new and better forms of technology enablement.
CRM is an established technology in most corporations, but the application of CRM needs to evolve to support sales process enablement, sales agility, and sales mobility.
Access this white paper to learn how a new approach to CRM can allow you to support these 3 key drives of completive advantage for sales in today’s world of informed buyers.