Top Five Big Data Tactics Used By CMOs To Drive Results

Top Five Big Data Tactics Used By CMOs To Drive Results


It was recently discovered in a survey of over 200 marketing professionals that organizations that utilize big data in their decision making process perform better than those who don’t. Big data can be used to create a 360-degree view of their consumers and target markets which fuels results – but only when the right tactics are put to work, including:

  • Analyzing consumer sentiment
  • Demand forecasting
  • Consumer insights enhance the digital experience
  • And more

Access this exclusive white paper to uncover the 2 remaining big data tactics that CMO’s use to achieve better results.

IIS Technology
14 May 2014
14 May 2014
4 Page(s)
White Paper
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