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Contact Center Case Study: Green Mountain Coffee, Analytics and Big Data
Green Mountain Coffee not only manufactures Keurig Single Cup Brewing Systems, but they also produce the coffee many of us would be somewhat useless without. When big data came knocking, IT knew they had to act quickly to find the best way to accommodate such large volumes of data and use it to their advantage – especially in the customer service department.
Traditional efforts failed to provide a full picture of what was going on between customer interactions, so where did the leading coffee company turn?
Listen to this exclusive podcast now to discover how data analytics is helping Green Mountain Coffee improve their customer service, and how to apply this information to your own company.