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Systems Of Engagement Demand New Integration Solutions — And A New IT
Today's businesses must interact with customers in more ways than ever before -- online, through mobile apps, via social media, and more. To deliver this new genre of customer engagement applications, a higher level of integration is necessary, as is a reorganization of the IT landscape in general.
View this insightful report from Forrester Research, Inc. to explore the results of a survey on integration challenges and customer-facing systems of engagement. Discover why five modern customer expectations call for new systems:
- To be treated as individuals (personalization)
- Simplified interactions
- Consistent treatment across channels
- And 2 more
Find out how to meet these expectations and overcome barriers to integration with the right tools and processes by reading now.