Systems Of Engagement Demand New Integration Solutions — And A New IT

Systems Of Engagement Demand New Integration Solutions — And A New IT

Cover

Today's businesses must interact with customers in more ways than ever before -- online, through mobile apps, via social media, and more. To deliver this new genre of customer engagement applications, a higher level of integration is necessary, as is a reorganization of the IT landscape in general.

View this insightful report from Forrester Research, Inc. to explore the results of a survey on integration challenges and customer-facing systems of engagement. Discover why five modern customer expectations call for new systems:

  • To be treated as individuals (personalization)
  • Simplified interactions
  • Consistent treatment across channels
  • And 2 more

Find out how to meet these expectations and overcome barriers to integration with the right tools and processes by reading now.

Vendor:
IBM
Posted:
16 May 2014
Published:
30 Apr 2013
Format:
PDF
Length:
20 Page(s)
Type:
White Paper
Language:
English
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