This resource is no longer available
Discover How Mobility Unites Physical and Electronic Commerce
Mobile technology is the most pervasive technological trend since the Internet in the mid-to late-90s. Virtually every consumer has at least one mobile device with them throughout the day. This has made them more sophisticated in their decision making, forcing retailers to deliver their brand promise on the consumer’s terms.
This mobility carries with it the opportunity to enhance existing operations and processes across the entire shopping experience. By approaching mobility as an extension of existing IT, store and web investments, retailers can empower managers, associates and consumers today while future-proofing their business against ongoing technological advancements and evolving consumer preferences.