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Dynamic content delivery: Developing a Strategy for Middle-Mile Optimization
In response to the ever-digitizing world, the consumer has become much harder to entice with standard online content. Today, a website needs to deliver dynamic content for a few reasons: to engage the customer, improve customer satisfaction, retention, loyalty, and ultimately sales.
But the above is only true when dynamic content can be delivered quickly and seamlessly to a global consumer base, regardless of channel or device. What can you do to ensure this kind of performance without shelling out some serious capital?
The following resource justifies the importance of middle-mile optimization when it comes to delivering an exceptional multichannel web experience.