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How to Build Better Customer Experience
Customer service is a unique part of the CRM suite – an essential element in helping vendors extend and deepen their interactions with customers. Turning a conversation into a sales transaction may be the goal, but it’s not going to happen if you fail at the service process. Successful organizations learn how to use the proper combination of people, process and technology to build profitable, long-lasting relationships with customers. These factors can help make customer service the linchpin of business success by doing far more than addressing a complaint or answering a question. This Webinar will discuss the essential steps necessary to help turn data into information, and ultimately into knowledge, in order to create not only satisfied customers, but entire communities of mutually reinforcing advocates for your product or service.