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CRM, Data Quality, and Sales Productivity: Top Tips for Success
Data quality continues to be one of the greatest challenges for successful CRM efforts. Nucleus Research found that Salesforce Data.com customers achieved increased pipeline growth and sales productivity, as well as reduced administrative overhead due to Salesforce Data.com's "unique approach that measurably improves data quality."
Read this report to learn what Nucleus discovered through interviews with Salesforce Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.