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Analyst Report: Leading Businesses Embrace Social Tools

Cover

With more and more focus, data, and opportunities stemming from social media, companies can experience one of two outcomes—either they capitalize on social or fall behind.

Unfortunately, and despite the need to get social up and running, many businesses are coming up short with initiative simply because they are taking the ad hoc approach to a social initiative. The key comes from proper integration and careful planning—do you know where to begin?

The following white paper explores the importance for organizations to adopt a social business initiative. Learn why this move is imperative, who is for and against the adoption of social, which areas of the businesses can glean deeper insights from social, and much more. 

Vendor:
IBM
Posted:
22 Apr 2014
Published:
22 Apr 2014
Format:
PDF
Length:
32 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.