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BNP Paribas Personalizes Services Across All Channels
Today's customers expect more from businesses -- more personalized services and more engaging content -- especially from their banks. While many banks aspire to deliver personalized services, few can deliver on that promise due to siloed data and low visibility into the whole customer journey.
BNP Paribas, a European leader in global banking and financial services, wanted to break down those data siloes to improve customer interactions, so they set out to revamp their master data management (MDM) initiative.
In this white paper, learn how BNP Paribas leveraged MDM software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.