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How to Prep for Success with Marketing Operations Management

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With the market in constant flux, many marketing managers have been considering their options to make operations run more efficiently and cost-effectively. Because of this reality, managers are either looking towards marketing operations management (MOM) or have already prepared to implemented it.

Regardless, in order to implement MOM successfully, businesses need to address the 3 main areas of their operations to ensure fluidity and quick ROI.

The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more. 

Vendor:
SAS
Posted:
25 Apr 2014
Published:
25 Apr 2014
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.