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How Digital Asset Management Is Key to Marketing Operations Management
Gartner Inc. analysts have ranked efficient marketing management among the top 3 missions for corporate marketing organizations to accomplish over the next few years. And digital asset management (DAM) is a necessity when it comes to effectively managing market operations.
Unfortunately, many businesses rely on archaic marketing strategies that handle just the creation and distribution of content—today, there needs to be more. Marketers need to master many process steps to enable the use and reuse of digital assets—then again, without the proper technology, this reality is far from manageable, especially on a greater scale.
The following white paper explores the importance of digital asset management for success in today’s marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.