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Pursuing Marketing Operations Excellence
With mobility, data, and economic change all on the rise, the marketing environment is more promising—and perilous—than ever before. But when it boils down to the biggest problems facing marketers today, there are 4 to pay particular attention to.
Fragmentation of the marketing medium, globalization, shrinking product life cycle, and regulatory pressures are demanding more than what traditional marketing practices can handle—do you know where to turn for traction?
The following white paper explores the current pressures facing marketers today and how by implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.