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How to Realize the Promise of Marketing Operations Management

Cover

With mobility, data, and economic change all on the rise, the marketing environment is more promising—and perilous—than ever before. But when it boils down to the biggest problems facing marketers today, there are 4 to pay particular attention to.

Fragmentation of the marketing medium, globalization, shrinking product life cycle, and regulatory pressures are demanding more than what traditional marketing practices can handle—do you know where to turn for traction?

The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more. 

Vendor:
SAS
Posted:
28 Apr 2014
Published:
28 Apr 2014
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.