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What Your Customers REALLY Think
Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. While this is advantageous for businesses looking to personalize conversations, many customers worry about how their data will be used.
In this infographic, learn what customers really think about marketing data and privacy. Check it out to discover the hard facts of a recent survey, including:
- 62% of consumers are worried about their information being used for marketing
- 74% of respondents expect consumer protection groups to monitor how companies use data
- 79% of respondents are more likely to provide information to a trusted brand
- And more