What Your Customers REALLY Think

What Your Customers REALLY Think

Cover

Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. While this is advantageous for businesses looking to personalize conversations, many customers worry about how their data will be used.

In this infographic, learn what customers really think about marketing data and privacy. Check it out to discover the hard facts of a recent survey, including:

  • 62% of consumers are worried about their information being used for marketing
  • 74% of respondents expect consumer protection groups to monitor how companies use data
  • 79% of respondents are more likely to provide information to a trusted brand
  • And more
Vendor:
SDL
Posted:
10 Apr 2014
Published:
10 Apr 2014
Format:
PDF
Length:
1 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy