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Guide to Transactional Email
Transactional emails – like receipts for online purchases, or welcome emails for signing up for a new website – are emails triggered by actions that consumers take when interacting with businesses online. But is your organization using transactional emails to their full potential?
This resource provides a primer on transactional emails, explaining the unique opportunity they present for connecting with customers. Read on now to learn more about the following topics:
- Transactional vs. bulk emails
- The value of transactional emails
- Challenges, opportunities, and best practices
- And more