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How Customer Service Drives Loyalty Through Customer Engagements

Cover

Customer service is one of the most important parts of any organization, as it can make or break the customer relationship. Today, customer service is emerging as the best opportunity to keep customers engaged with the business, products, as well as services.

Unfortunately, CRM process flaws and inadequate technologies can completely erode your customer loyalty strategy—so what can you do to ensure that your processes are in fact as good as they need to be?

Consult the following report from Gartner Inc. to explore the 4 central aspects of customer engagement. Learn how these 4 areas: ethical, active, rational, and emotional each apply to a strong CRM strategy and how you can approach these attributes to build sturdier customer relationships as a whole.  

Vendor:
IBM
Posted:
04 Apr 2014
Published:
04 Apr 2014
Format:
HTML
Type:
Research Content
Language:
English

This resource is no longer available.