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The Chief Merchant Study: Competing in an Omni-Channel World

Cover

Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren’t customer-oriented.

In this informative research report, find out what the most successful retailers are doing, including these three important traits:

  • Have merchandising functions that are customer-oriented
  • Collaborate across internal and external boundaries
  • Use analytics to make smarter business decisions

Read on to gain the necessary tools and information to re-focus your business planning with the customer sitting pretty at dead-center.

Vendor:
IBM
Posted:
03 Apr 2014
Published
31 Jul 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.