Top 4 marketing skills for optimum success

Top 4 marketing skills for optimum success

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Chief marketing officers (CMOs) know the importance of creating personalized, customer-driven content that engages customers through every stage of the buying process. To do this, the right people, strategy, and processes are critical -- but so is the right technology.

If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. You'll get in-depth insights on:

  • How to match organizational needs to the right tools
  • How to develop a business case for technology investments
  • A step-by-step approach to the vendor selection process
  • And more

As a bonus, discover the four top skills you must have in order to achieve optimum marketing performance.

Vendor:
IBM
Posted:
08 Apr 2014
Published:
08 Apr 2014
Format:
PDF
Length:
5 Page(s)
Type:
White Paper
Language:
English
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