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Forrester Report-Enterprises Shift To Smart Process Apps To Engage Customers
Today, IT professionals feels that CRM and ERP systems are poorly integrated, difficult to change, and inadequate to handle emerging mobility, analytic, and information access management needs. These inefficiencies result in people-intensive and highly variable processes that must be maintained in order to support business activity.
In order to address these areas, organizations are looking to bridge the gap between systems that engage customers, using the latest mobile, social, and analytics technology.
In this white paper, discover how, within the next five years, a new generation of “smart process apps” will augment – and, in some cases, replace – the heavy packaged apps designed from the inside out that drive customer interaction today.