Engaging Customers: New Lessons Around Customer Behavior

Engaging Customers: New Lessons Around Customer Behavior

Cover

If getting customers to engage and interact with businesses were easy, everyone would be doing it. What do you need to know in order to distinguish your brand and deliver the kinds of experiences that your customers expect and demand?

This expert e-guide explains how you can cook up customer experience success by counting down five CEM lessons learned from AMC’s hit TV show Breaking Bad.

Also inside, find a case study that reveals how the right mobile engagement strategy enabled doughnut store Krispy Kreme to increase same-store sales by 6.8% – without spending a penny on marketing. Read on to learn more.

Vendor:
IBM
Posted:
24 Mar 2014
Published:
24 Mar 2014
Format:
PDF
Length:
13 Page(s)
Type:
eGuide
Language:
English
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