Measuring, Monitoring, and Improving Customer Experience

Measuring, Monitoring, and Improving Customer Experience

Cover

A unique and positive customer experience can differentiate your business and give you the competitive advantage you’re looking for – but finding ways to measure, monitor, and improve your customer experience can be a monumental task. Where to start?

In this SearchCRM.com expert e-guide, find insights from companies like Coke, ING Direct, and Facebook, as well as recommendations from industry authorities like Forrester Research Inc. analyst Zach Hofer-Shall, to help you address the challenges of CEM and drive success. Read on to discover:

  • The importance of measuring and monitoring CEM
  • CEM tactics and strategies from leading organizations
  • 10 steps for improving your customer experience
  • And more
Vendor:
IBM
Posted:
24 Mar 2014
Published
24 Mar 2014
Format:
PDF
Length:
14 Page(s)
Type:
eGuide
Language:
English
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