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Why CIOs Need to Take Control of Customer Data

Cover

If customer data is among your company's greatest assets, then capitalizing on its value is a significant way IT  can contribute to business growth.

This executive brief – designed for CIOs and senior technology leaders – explores the strategic considerations that enable organizations to finally get an authoritative and trusted customer view. Readers will learn the business implications of unintegrated customer data and get real-world examples demonstrating how IT management is ideally positioned to take control of customer data with data management technologies.

Vendor:
Informatica
Posted:
27 Mar 2014
Published:
31 May 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.