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Why CIOs Need to Take Control of Customer Data
If customer data is among your company's greatest assets, then capitalizing on its value is a significant way IT can contribute to business growth.
This executive brief – designed for CIOs and senior technology leaders – explores the strategic considerations that enable organizations to finally get an authoritative and trusted customer view. Readers will learn the business implications of unintegrated customer data and get real-world examples demonstrating how IT management is ideally positioned to take control of customer data with data management technologies.