Why CIOs Need to Take Control of Customer Data

Why CIOs Need to Take Control of Customer Data

Cover

If customer data is among your company's greatest assets, then capitalizing on its value is a significant way IT  can contribute to business growth.

This executive brief – designed for CIOs and senior technology leaders – explores the strategic considerations that enable organizations to finally get an authoritative and trusted customer view. Readers will learn the business implications of unintegrated customer data and get real-world examples demonstrating how IT management is ideally positioned to take control of customer data with data management technologies.

Vendor:
Informatica
Posted:
27 Mar 2014
Published
31 May 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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