Analysts on CRM: How mobile, social, analytics are reshaping strategies

Analysts on CRM: How mobile, social, analytics are reshaping strategies

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Gartner analysts said CRM’s evolution will require companies to pay close attention to social computing, mobile and customer analytics -- a sentiment that’s been echoed in the market for years, but one to which Gartner has attached some strategic predictions, including:
  • 80% of businesses will suffer revenue loss by not supporting Web-based CRM on mobile devices
  • Social marketing processes will influence at least 80% of consumer’s discretionary spending
  • Social CRM vendors will take more than 40% of the market share for campaign management
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now.
Vendor:
IBM
Posted:
24 Mar 2014
Published
24 Mar 2014
Format:
PDF
Length:
8 Page(s)
Type:
eGuide
Language:
English
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