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Create customer loyalty using data analytics
Marketers typically – and frequently – saturate customers with tired, outdated marketing techniques. And, the fact is that today’s consumers and B2B companies will only respond positively to interactions that are relevant, personalized, and based on a customer’s situation and preferences. Therefore, companies that fail to provide relevant offers are left in the dust.
In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer’s preferences, purchase history, and purchasing context. Discover how by doing so, you can achieve greater:
- Customer loyalty
- Competitive advantage