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Create customer loyalty using data analytics

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Marketers typically – and frequently – saturate customers with tired, outdated marketing techniques. And, the fact is that today’s consumers and B2B companies will only respond positively to interactions that are relevant, personalized, and based on a customer’s situation and preferences. Therefore, companies that fail to provide relevant offers are left in the dust.

In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer’s preferences, purchase history, and purchasing context. Discover how by doing so, you can achieve greater:

  • Customer loyalty
  • Profitability
  • Competitive advantage
Vendor:
Oracle Corporation
Posted:
08 Apr 2014
Published
23 Aug 2013
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.