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Super Bowl XLVIII: The Social Story
Advertising during the Super Bowl is one of the most coveted times to air ads as it reached millions of potential customers throughout the game—but here’s the thing, it costs about 4 million USD to get a piece of that prime air time—something that most companies simply do not have access to.
But here’s where things get interesting. You don’t need to spend big dollars to engage customers during large televised events—all you need is the right social media prowess and the right timing. As a matter of fact, you can spend a fraction of what big advertising needs and still engage an audience—but how?
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started.