Top 5 Myths Around Digital Networking

Top 5 Myths Around Digital Networking

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Rising hypotheses around digital marketing are implying that CIO-CMO conflict is inevitable—but these predictions are based on a misunderstanding of what CMOs really want.  Access your premium copy of CEB’s Accelerating Digital Marketing, which provides a unique vantage point for understanding CMO objectives and the support marketers need from IT.  CEB collanorated with IT and marketing leaders at more than 100 organisations to give you an in-depth report of the top 5 myths that lead IT astray when trying to accelerate digital marketing—and to ensure you aren’t falling victim to these falls claims.

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Vendor:
TechTarget
Posted:
18 Mar 2014
Published:
18 Mar 2014
Format:
HTML
Type:
Resource
Language:
English

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