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Level the Customer Service Playing Field with the Cloud
For midsize companies, it's often a challenge to balance technology investments with personalizing their customer relationships. However, the adoption of cloud-based tools makes it easier for small and mid-size companies to improve service delivery and turn customer service into a differentiator.
In this paper by Ovum research, discover how mid-market companies can leverage the cloud to improve customer service, and, as a result, get on a more level playing field with bigger competitors. Explore the challenges that mid-size companies face with customer service, and get recommendations for cloud adoption tailored to service organizations, including:
- Use the cloud for piloting innovation
- Engage in goal-based planning
- Be customer-centric, not technology-centric
- And more