Rethinking Marketing for Today's Customer Engagement

Rethinking Marketing for Today's Customer Engagement

Cover

With the free and open access to information the internet has allowed, today’s sellers must now beware as buyers are conducting pre-purchase research on the web.  Customers self-educate and engage in content long before they are ready to talk to a vendor.  

The following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it. 

Vendor:
UStream
Posted:
13 Mar 2014
Published:
13 Mar 2014
Format:
PDF
Length:
9 Page(s)
Type:
eGuide
Language:
English
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