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Building a Strong MDM Program: Expert Best Practices
Today’s leading businesses have data on their minds – and navigating the wild worlds of customer data and master data management (MDM) are proving to be major business challenges. How can you achieve the results you’re looking for?
In this e-guide, our experts sit down with Gartner, Inc. analyst Saul Judah as he describes seven building blocks of a successful MDM initiative.
Also inside, Forrester Research principal analyst Mike Gualtieri counts down four steps for creating a strong customer data management strategy. Turn your data goals into a business reality – read on to get started today.