Nucleus Research examined Tableau Software’s use of Salesforce Data.com to help the company quickly identify sales leads across regions and to manage its customer data within a single, centralised solution.
Benefits included increased bookings through greater lead generation and increased productivity through more accurate sales data and more precise territory distributions.
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Nucleus Research is a leading provider of investigative information technology research and advisory services. Its analysts deliver insight and guidance to help clients make the best decisions. Advising both suppliers of technology and the organisations that use technology, Nucleus Research specialises in uncovering information that no one else can provide.
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