sponsored by TechTarget
Posted:  19 Feb 2014
Published:  19 Feb 2014
Format:  HTML
Type:  Resource
Language:  English

Social media can be mismanaged in many ways, resulting in the loss of customers, especially when utilized only for marketing purposes. But how do organizations ensure their customer relationship management is effective?

In this exclusive e-book, “Social Media Outreach Starts with Strategy,” explore how companies align internal systems and functions, as well as deliver the proper tools to employees. Effective CRM relies on the alignment of these processes before venturing in the social media realm.

Collaboration | Customer Data Integration | Customer Data Management | Customer Data Management Software | Customer Support Software

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