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Merchandising Moments of Influence

Cover

Success is a loyal, happy customer. This process, however, starts long before, as retailers analyze historical customer demand and response. To understand why customers make the purchase choices they do, it may be helpful to look at all the moments that have an influence on their final actions.

Take a look at this informative resource that identifies some of the precursor moments that lead to merchandising success. Inside, learn about the key ingredients that precede the final purchase choice (also known as customer conversion), including:

  • The customer – Who they are, where they shop, what they buy
  • The assortment – Customers find what they expect and want
  • The price – Reasonably stable with smart markdowns
  • The promotion – Added excitement to the shopping experience
Vendor:
IBM
Posted:
01 May 2014
Published:
31 Oct 2013
Format:
PDF
Length:
13 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.