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Customer Testimonial: Caterpillar Goes Social and Delivers Exceptional Customer Experiences

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What does “Going social” truly mean? In this case, collaborative tools that allow you to surpass boundaries, outside of filos, are what fuel exceptional customer experiences – which is the ultimate goal of social businesses, like Caterpillar.

In this video, Jeff Bowman, eBusiness Manager at Caterpillar, shares how becoming a social business has helped his organization collaborate internally and give customers an exceptional experience. Inside, gain insight into how to extract value via social business collaboration and enhance the customer experience tenfold.

Vendor:
IBM
Premiered:
Apr 17, 2013
Format:
Multimedia
Type:
Webcast
Language:
English

This resource is no longer available.