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Search Innovation: An Integrated Approach to Merchandising and Content Management
Today, organizations are forming e-commerce strategies around the idea of a personalized customer experience. Leading companies have identified three key components of an online personalization strategy:
- Product information
- Marketing and promotions
- Search and site navigation
The key to achieving e-commerce success is the integration of site search within these components, with the help of advanced web analytics.
In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through this integration strategy. Also inside, find key differentiating strategies, capabilities, and technologies that are driving success in the digital era.