Trade planning: Strengthening the focuson consumers, collaboration and analytics eBook
sponsored by IBM

In the extremely volatile consumer goods industry, a small edge in promotional and pricing effectiveness can translate into millions in revenue. But here’s the thing, changes in consumer behavior, massive increases to real-time data volumes, social media and mobile proliferation, all have made this edge nearly impossible to gain without the right tools and strategies in place.

Businesses, especially the CPG industry are now challenged to step up their initiatives in with internal and external partner collaboration as well as analytics across emerging and traditional channels. Do you know how to handle this new market stress?

Consult the following e-book to explore how you can gain a competitive edge in trade planning. Learn about the tools and techniques you need to consider as well as:

  • Challenges that add cost and pricing pressures
  • 5 Key focus area for trade performance optimization

And more. 

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