Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI

Cover

Marketing performance management is still an immature concept, and today’s marketing mix is growing faster than marketing's budget. Furthermore, CIOs are failing to partner with marketing that is effective in measuring marketing performance and calculating return on marketing investment (ROMI).

In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI.

Vendor:
IBM
Posted:
20 Feb 2014
Published:
31 Dec 2013
Format:
PDF
Length:
1 Page(s)
Type:
White Paper
Language:
English
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