This resource is no longer available

Magic Quadrant for Marketing Resource Management

Cover

Marketing resource management (MRM) can help you orchestrate and optimize internal and external marketing resources. According to Gartner Research, an effective MRM technology should help you achieve:

  • Strategic planning and financial management
  • Creative production management
  • Digital asset, content and knowledge management
  • Marketing fulfillment
  • MRM analytics

In this Gartner Magic Quadrant report, see how top vendors in the MRM space such as SAP, IBM, Teradata, and more stack up against these five essentials. Compare the pros and cons of each to help make a decision about which MRM tool is right for your organization.

Vendor:
IBM
Posted:
19 Feb 2014
Published:
04 Feb 2013
Format:
HTML
Type:
Analyst Report
Language:
English

This resource is no longer available.