10 tips to integrate mobile and social marketing

10 tips to integrate mobile and social marketing

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Social media and mobile devices are drastically changing how businesses connect with customers. Marketers realize the potential of these channels, but too often social and mobile marketing efforts remain in silos. Without a cohesive marketing strategy, you won't deliver the fully personalized experience customers expect.

In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels, including:

  • Use data from social media to sharpen customer profiles
  • Attribute conversations to social and mobile and compare
  • Enable social sharing and track who shares
  • And 7 more
Vendor:
IBM
Posted:
18 Feb 2014
Published:
30 Nov 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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